Advertisement by Kenneth Cole is trying to sell fragrances for men and women. I couldn't find the original advertisement but it also has the women's fragrance as well. The hooks of this advertising are celebrity and sex. From the the add we can see that celebrity is Enrique Iglesias a famous Spanish pop singer. The advertisement portrays strong sex image.
The target audience of the image are men and women. We know that because the products are sold for both, women and men. We also see woman and a man in the advertising. The symbolism is you can wear Kenneth Cole fragrance just like clothes. The message in the advertisement is - buy our fragrances so your opposite sex wouldn't be able to resist you.
I believe this advertisement has a very strong message that appeals to their target audience. The message is effective. If I had the money, I would probably look into buying the fragrance. Saying that, I believe this ad will be more successful with the male target
audience. But overall I like this advertisement by Kenneth Cole simply because the woman in the image is very sexy. Just shows you - how much images of sex can influence purchasing decisions.
Works Sited
Goshgarian, Gary. "Culture Shock." The Contemporary Reader. 10th ed. Boston: Longman, 2011. 100-01. Print.
Very thoughtful analysis. You covered a lot here and even cited a source.
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